Branding Blog

Successful branding is more than a logo 800 800 Gordon Media Company

Successful branding is more than a logo

Branding involves much more than putting your logo on a business card or flyer. While logos are important, they represent only a small part of the entire brand. Successful branding is controlling how customers perceive you and finding unique ways…

read more
Why and how to purchase a custom domain for your business 800 800 Gordon Media Company

Why and how to purchase a custom domain for your business

The second you decide on a name for your business, you should purchase the corresponding domain name for your website. Domains are inexpensive, easy to register and one of the simplest ways to brand your business. What is a domain?…

read more
Understanding trademarks, copyrights and their differences 800 800 Gordon Media Company

Understanding trademarks, copyrights and their differences

Having a clear understanding of intellectual property laws can help you avoid costly business mistakes. In the court of law, arguing that your infringement of someone’s intellectual property was “unintentional” or an “accident” is not always enough to get you…

read more

Free guide to branding

I’m sharing 10 years of experience as a brand designer and strategist in a free e-book download. Learn how to find your niche, refine your image and perfect your message to streamline your brand experience.