Branding Blog

How to design a website that sells on autopilot 1000 921 Gordon Media Company

How to design a website that sells on autopilot

It’s not uncommon nowadays to attend a networking event or conference and exchange social media handles before business cards. People and brands have been swept into an algorithmic current while succumbing to the crafty ways these platforms monetize our attention.…

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Cheap prices bring cheap clients. Here’s how to stop undercharging 1000 714 Gordon Media Company

Cheap prices bring cheap clients. Here’s how to stop undercharging

I can’t count how many times I’ve been on Instagram and found a graphic designer advertising logos for $50 or $100. In this economy? Do you know that companies willingly pay thousands for branding? No matter the service you provide,…

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Successful branding is more than a logo 800 800 Gordon Media Company

Successful branding is more than a logo

Branding involves much more than putting your logo on a business card or flyer. While logos are important, they represent only a small part of the entire brand. Successful branding is controlling how customers perceive you and finding unique ways…

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Why and how to purchase a custom domain for your business 800 800 Gordon Media Company

Why and how to purchase a custom domain for your business

The second you decide on a name for your business, you should purchase the corresponding domain name for your website. Domains are inexpensive, easy to register and one of the simplest ways to brand your business. What is a domain?…

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Understanding trademarks, copyrights and their differences 800 800 Gordon Media Company

Understanding trademarks, copyrights and their differences

Having a clear understanding of intellectual property laws can help you avoid costly business mistakes. In the court of law, arguing that your infringement of someone’s intellectual property was “unintentional” or an “accident” is not always enough to get you…

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