Marketing • Web Design

Open House Atlanta

Elevating the Open House Atlanta festival with an interactive web experience.

Background

Open House Atlanta, a citywide architecture festival organized by AIA Atlanta, Central Atlanta Progress, and Midtown Alliance, has been captivating audiences since its launch in October 2017. Joining the Open House Worldwide family of over 50 participating cities globally, this festival invites 5,000 people to explore new and historic landmarks for free.

Objective

To support the success of Open House Atlanta, we created a powerful website that could deliver a seamless experience across desktop and mobile devices while handling heavy traffic loads. Our goal was to design and develop an accessible website featuring advanced search and filtering capabilities for tour sites, along with a robust reservation system.

Process

Approaching the project, we envisioned a user interface that would simplify the festival experience for attendees on the move. Our design focused on being photo-centric, enabling visitors to effortlessly browse sites of interest and plan their weekend itinerary. To enhance usability, we crafted custom icons and legends, effectively communicating various site features with minimal text. As some tours required advance registration despite the festival being free, we implemented a reservation system that displayed availability, streamlining the booking process.

Results

With our expertise in web design and development, we successfully transformed Open House Atlanta’s online presence. The website offers festival-goers an intuitive and engaging interface, facilitating their exploration of Atlanta’s architectural wonders. With advanced search and filtering capabilities, visitors can effortlessly discover and select the sites that pique their interest. The custom icons and legends provide clear and concise information, enhancing the overall user experience.

Furthermore, the robust reservation system ensures a seamless process for booking tours, removing any unnecessary obstacles. Open House Atlanta’s website now effortlessly handles heavy traffic loads, ensuring every visitor can access the festival’s offerings without a hitch.

By combining advanced functionality, accessible design, and streamlined reservation management, we have elevated Open House Atlanta’s online presence to match the grandeur of the festival itself.

Open House Atlanta ended in 2020, following the COVID-19 pandemic.