Rakafella

Our objective was to provide comprehensive support to Rakafella, encompassing venue selection, talent coordination, collateral design for both digital and print mediums, and audio-visual production. Understanding Rakafella’s busy schedule, including his headlining performance and other commitments, we aimed to streamline the process and minimize his workload.

Working closely with Rakafella, we began by conceptualizing the name of the event and developing ideas for its visual identity. This involved creating a new logo that incorporated his favorite color, red, symbolizing the boldness and energy of Rakafella’s unique brand. We ensured that the branding and graphics reflected the desired look and feel of the show.

Furthermore, we worked hand in hand with Rakafella to create captivating assets for digital marketing campaigns, optimizing their impact across his social media channels. Additionally, we facilitated online event ticketing to simplify the ticket-purchasing process for attendees.

Thanks to our strategic efforts, Rakafella’s Modern Life variety show experienced a resounding success. The event was sold out, underscoring Rakafella’s emergence as a genuine local talent in the entertainment industry. By curating a cohesive and visually striking brand identity, we helped Rakafella establish a strong presence and captivate his audience from the outset.

We successfully branded, marketed, and produced the Rakafella’s Modern Life variety show. By simplifying the process and reducing the workload for Rakafella, we allowed him to focus on delivering a stellar performance while we took care of the logistical and creative aspects. The event selling out and establishing Rakafella as a rising local talent stand as testaments to our successful partnership.