Events • Marketing
Build Something Great
Elevating the Build Something Great awards celebration with expert event planning and design.
Background
Build Something Great is an esteemed annual awards celebration hosted by AIA Atlanta. The event serves as a platform to recognize excellence in design, leadership, and service within the built environment. Drawing over 200 architects, design enthusiasts, and community leaders, this gathering provides a space for networking, celebration, and honoring the individuals driving the architectural profession forward. Our role encompassed event planning, experience design, and marketing to ensure the success and resonance of the Build Something Great awards celebration.
Process
Our process began with meticulous venue searching, considering the specific needs and preferences of our target audience – architects and design enthusiasts. We recognized the importance of selecting a venue that was centrally located within the city, easily accessible by public transportation, and possessed unique character and architectural significance. By choosing such a venue, we set the stage for an immersive and inspiring experience.
Over the years, we have evolved the event from a traditional seated dinner presentation to a more interactive and engaging lounge-style setup. This approach encourages attendees to mingle, fostering connections and facilitating a wider selection of fine handheld cuisine for guests to enjoy. To prevent guests from feeling overwhelmed, we strategically divide the awards presentation into segments throughout the night, ensuring a seamless flow and a memorable experience for all.
Consideration of the food and beverage options is equally important. We curate a menu that allows guests to comfortably eat while socializing and moving around the venue. The seating arrangement consists of a combination of round tables and soft sofa sections, providing a blend of comfort and versatility.
To effectively promote the event and engage attendees, our marketing efforts encompass a multi-channel approach. This includes targeted email campaigns, SMS notifications, and direct mail, ensuring widespread awareness and participation.
Results
With our expertise in event planning, design, and marketing, the Build Something Great awards celebration has consistently sold out each year, exceeding expectations. The event receives glowing reviews from attendees who are captivated by the immersive experience. The lounge-style setup, thoughtfully curated food and beverage options, and seamless awards presentation have garnered positive feedback and left a lasting impression on guests.
By carefully selecting an architecturally significant venue, designing an interactive and engaging experience, and implementing effective marketing campaigns, we have successfully created a sought-after event within the architectural community. The event’s continued success and the positive feedback from attendees are a testament to our dedication and expertise in creating memorable and impactful experiences.