Branding • Marketing • Web Design
Sharon Petty
Streamlining success in medical billing and coding consulting.
Background
Sharon Petty, a highly experienced medical billing and coding consultant and educator based in Birmingham, Alabama, has dedicated over 25 years to assisting healthcare providers in navigating the complexities of the health insurance industry. Her expertise lies in optimizing claim processing for private practices, colleges, and social service organizations, allowing them to focus on patient care rather than chasing payments. Additionally, as an educator, Sharon prepares individuals for healthcare certifications, empowering them to pursue new career paths, advance professionally, and enhance their earning potential.
Objective
Seeking assistance from Gordon Media Company, Sharon aimed to strategically package her services into a signature offer, establish a compelling brand identity, and design a website that would attract high-end clients. The website needed to cater to two distinct audiences: medical providers in need of billing assistance and prospective billing and coding professionals seeking guidance from Sharon.
Process
Our collaboration with Sharon commenced with an intensive six-hour strategy session. By creating buyer personas, we gained valuable insights into the unique needs and challenges of different individuals. Armed with this understanding, we developed messaging that effectively communicated the value Sharon could provide and addressed the specific pain points and desires of her clients. To simplify her services and enhance their appeal, we consolidated them into a comprehensive four-step program known as the “Medical Billing Makeover.”
During the strategy session, we also devised a comprehensive marketing plan and crafted a lead magnet designed to attract potential clients and amplify their recognition of the problems they faced.
Following the session, we diligently worked for several weeks on wireframing and designing the brand identity and website, ensuring Sharon’s active involvement throughout the process. The design of the website encapsulated Sharon’s approachable personality, while seamlessly incorporating a video lead magnet, a consultation booking system, and a user-friendly experience.
Results
Within a six-week timeframe, Sharon received a fully developed brand identity, a comprehensive marketing strategy, and a professionally designed website. Our collaborative efforts not only positioned her expertise in a compelling manner but also instilled a newfound confidence in how she presented herself and her business to the world.
Through our work together, Sharon Petty, the medical billing and coding consultant and educator, underwent a transformative journey. By strategically packaging her services, refining her brand identity, and creating an engaging website, we positioned her to attract high-end clients and establish herself as a trusted authority in her field. The combination of a clear marketing strategy, user-friendly web design, and compelling messaging allowed Sharon to confidently showcase her expertise and elevate her business to new heights of success.
