The Blog

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Employee vs. independent contractor: the cost of mislabeling

While many workers are content with job stability and employee benefits, a growing number are becoming independent contractors in favor of working nine-to-fives. Greater flexibility, according to studies, does improve happiness and productivity after all. Companies also benefit from independent contractors, relying on their short-term…

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The keys to successful and efficient business emails

Email is the most efficient and reliable form of business correspondence, especially when used correctly. Nearly everyone has at least one email address, while some of us have a dozen or so. (Yes, don’t judge.) From planning meetings to discussing classified foreign policy, having email at…

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Successful branding is more than a logo

Branding involves much more than putting your logo on a business card or flyer. While logos are important, they represent only a small part of the entire brand. Successful branding is controlling how customers perceive you and finding unique ways to make your products and…

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Why and how to purchase a custom domain for your business

The second you decide on a name for your business, you should purchase the corresponding domain for your website. They are inexpensive, easy to buy and one of the simplest ways to brand your business. What is a domain? A domain is your address on…

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Know your rights before taking an unpaid internship

Internships provide valuable experience for students and young professionals seeking a greater understanding of an industry or occupation. They serve two purposes: helping students determine possible career options and teaching skills required for gainful employment. Colleges and universities often require students to complete internships as…

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Understanding trademarks, copyrights and their differences

Having a clear understanding of intellectual property laws can help you avoid costly business mistakes. In the court of law, arguing that your infringement of someone’s intellectual property was “unintentional” or an “accident” is often not enough to get you out of trouble. Fortunately, there…

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